Competition

I am conviced Borders put up a ferris wheel to attract customers. Try to tell me it’s on someone else’s property and it’s purely coincidental that I see a ferris wheel at the same time as a Borders sign and I’ll shrug. Explain to me that’s there for another reason and I won’t believe you. Try to reason with me it’s just for show and I’ll say it doesn’t matter one bit. Tell me it doesn’t work and I won’t care. It’s there. It made me look…caught my eye…made me think about books…made me want to buy a book. Now, where can I buy a book out here? Borders! Bingo! If I had been captain of my own vessel I would have been aboard the good ship Borders. Just as they planned. Or not. Ah, the magic of marketing…intentional or not. It worked on me.

PS~ If it truly is a Borders marketing ploy I don’t think they have anything to worry about. I saw only one B&N the whole time I was on the west coast. I was beginning to think they didn’t exist on the west coast. On the very last day in CA I spotted a mall with a Barnes & Noble sign. Just one.